As of today my Facebook page is Liked by 3446 people. Let's say that the typical Facebook user has 200 friends. Now let's imagine that only 5% of the 3446 people who Like my page invite all their friends to like it too, but that most those don't. Let's say that only 5% of them accept the invitation to like my page. Here's the math:
- 3446 people who like my page, times 5% who will invite their friends = 172 people who invite their friends to like it too.
- 172 people who invite their friends, times 200 average # of friends = 34,400 people invited
- 5% of 34,400 people invited = 1,720 new Likes to my page
So, if only 5% - that's one-in-twenty - of the people who currently Like my page ask all their friends to Like it too, but only 5% of them actually do click the "Like" button, the number of people liking my page would increase by half from 3446 to 5166.
The same thing can happen when people Share a post, which is how, essentially, things go viral on social media. One person posts something, some percentage of thier friends share and repost it to all their friends, some percentage of those people do the same, and so on and so on until Ellen or Oprah shares it with their millions of fans!
Ok, that last part was a bit of fantasy, and probably would have to involve a video of cats, but there's no harm in having big dreams. The point is, if a person can produce interesting and good original content then they can build an audience online and anything can happen.
What not share this post with your friends? It'll be our little experiment!!